A Lifevest for your Keys, Cards, and More


An aviation grade waterproof bag to keep your key safe and dry while you focus on what matters most  - enjoying the water!

The Surf Bag is a 100% waterproof bag that is designed to fit comfortably in the pocket of your board shorts or be clipped securely to the leash attachment on your surfboard, your hiking pants, cross country backpack or anywhere else you would like to secure The Surf Bag on your next adventure.   

  • Mitch K. Lifeguard, Oahu

    It's my favorite thing. It works perfectly and keeps my stuff completely dry. I use it every day and could not surf without it!

  • Risa B. Surfer, Documentary Director, Oahu

    Finally, a totally waterproof pouch I can trust, that’s sleek enough to tuck into board shorts! I use it for everything from keys to cash to lip balm - and I love that it’s keeping so much waste out of the landfills! 

  • Carlos S. Surfer, Owner of Island Climber, Puerto Rico

    I'm very meticulous when it comes to testing. I wanted to make sure it works for me. I've been testing The Surf Bag and it keeps my keys 100% dry. Nice!!

  • Josh M. Retired U.S. Army Special Ops, Bahamas

    I used it every day in a Bahamas billfish sport fishing tournament. Landed a Swordfish while getting swamped in the rough Bahamas ocean, landed a bonefish fly fishing the Bahamas flats, and all with a super cool waterproof bag. Stoked my keys didn’t get soaked when I did!

  • Charlie L. Surfer, Maui

    Your waterproof holder works great.  I put my key in it and then in my pocket and it stayed dry. The zipper is good, and I just tie my key string onto your surf bag and then attach to my boardshort string. It could be a bit smaller for just a key but for a driver's license and a couple of bucks its perfect. Your idea of using the recycled vests is excellent!  Hoping for a swell towards the end of this week!

  • Joe J. Mountain Biker, Climber, Airline Pilot, NV

    That this is made from an airline life vest is SO COOL. I store my keys in it when I travel and show it off to all my pilot and flight attendant friends!

  • Brad O. Aircraft Mechanic and Surfer, Oahu

    I use this product and it works. Also helping keep the planet green!

  • Mia F. Teacher, Surfer, Oahu

    We always used lock boxes for our keys until our friend’s box was busted and his truck was stolen. Then I started stashing my key in the bushes while I surfed which left me uneasy. Having my key safely stowed in my surf bag is fantastic and safe. I attach it to my leash cord and don’t even feel it in the water. LOVE my waterproof surf pouch! 

  • Katie D. Entrepreneur, Surfer, California

    I love my Think Blue Surf Bag! I typically stick it in the back of my wetsuit with a car key. Before using The Surf Bag, I used a lockbox to store my key, but in my area lockbox's get broken into, some car keys don't fit inside, it often gets jammed, and it's hard to open with cold fingers. I have more peace of mind and ease using the surf bag, which makes catching the waves all the more enjoyable!

  • Coach C. Butler ('Iolani Surf Team), Oahu

    The Surf Bag by Think Blue has been a game-changer for all my water-based and ocean activities. This 100% waterproof bag is perfect for keeping all of my essentials dry during demanding conditions in the water.  Beyond its functionality, I am deeply impressed by Think Blue's (Marlene and Cathy) commitment to sustainability. The company’s mission to repurpose expired life vests and prevent them from ending up in landfills is both innovative and commendable. It feels great to support a product that not only meets my needs but also contributes to a greater good for the planet.  In short, The Surf Bag by Think Blue is a must-have for any water enthusiast. It delivers on its promise of waterproof reliability and stands as a testament to thoughtful, eco-friendly design. I bought them for all of my team surfers. Highly recommended!

  • Downing Hawaii

    3021 Waialae Ave, Honolulu HI 96816

  • XCEL Haleiwa

    66-590 Kamehameha Hwy, Haleiwa HI 96712

  • MONO

      2013 S King St, Honolulu, HI 96826

  • Surf Garage

     2716-2 S KING ST, Honolulu, HI 96826

  • HAPA Boardshop

    98-718 Moanalua Rd, Pearl City, HI 96782

  • 15th Street Surf Shop

    103 15th St, Newport Beach, CA 92663

    3138 W Balboa Blvd, Newport Beach, CA 92663